Developing new advanced e-commerce for online wheels selling. Built with custom product configurator (auto model choice, wheel dimensions, tyre model choice) and product compare feature for accessories.
e-commerce automotive website
DateJune 17, 2015
e-commerce automotive website with product configurator for wheels
SEARCH ENGINE OPTIMIZATION SERVICE (SEO PRO EXTRA)
Website was developed and optimized in every part, we used a particular technic and every product page went a “landing page” with first position on search engine results, also with keywords combinations. (example grey alfa wheel, grey FIAT wheel, grey mercedes wheel, all in first page on SERP).
ADVANCED AUTOMOTIVE WHEELS CONFIGURATOR
Thanks to the development of our dedicated product Configurator, customers could easily make a simple purchase path, while at each step the system excluded by a filter system products not belonging to or, starting from:
- choice brand of car, with its logo
- choice of car model
- choosing auto layout
- first registration car choice
- RIM measures choice
- tyre measures choice
- CHOICE BY MODELS AVAILABLE
Our configurator at the last step provided the products available for the selected car and selected parameters to the customer ready for comparison and/or purchase.
Each product also had interrelated according to model some accessories, such as bolts, washers, or adapters that were placed in the cart automatically after choice of the individual product.
EXPORT CATALOG GENERATION PRODUCT FEATURES WITH EBAY
The entire e-commerce structure has also been equipped by system of export products on EBAY, with a peculiar feature:
the product (in this case the single RIM) was exported individually, and also was exported as a duplicate with different combinations, such as alloy rim Xmax ALFA ROMEO, alloy rim Xmax FIAT BRAVA, etc etc.
In this way the visibility of catalog on Ebay is increased by 600 percent compared to a normal single export catalogue.
Each order is then imported from its e-commerce site, and you upgrade of each product in the database.
AUTOMATIC IMPORT PRODUCT SYSTEM FROM EXCEL
As requested by our customer, we realized a web interface for Automatic import product from an Excel file. Within this Excel file there was all tyres models, combinations, features and prices with link to product images.
Our product import go trough few simple steps:
- Upload excel file on website
- Transform Excel file in CSV
- E-commerce upload of CSV
- Thumbnail and image upload for every single product in E-commerce
In this way our system up many products in few clicks without losing and wasting administration time.